2009 Annual Meeting
National Association of Cancer Center Development Officers (NACCDO) and
National Cancer Institute Public Affairs and Marketing Network (PAN)

was held in Philadelphia, PA
April 25-28, 2009

Thank you to our hosts, the Abramson Cancer Center of the University of Pennsylvania

Download presentations from the following sessions:

Integrating Mass Media with Social Media for Maximum Results
(Joint session with Public Affairs and Marketing)
--Lee Aase, Mayo Clinic 

2009 Marketing Benchmarking Survey Results
(Marketing)
--Mary Ann Short, Karmanos Cancer Center, Wayne State University
--Arlinda Warren, Siteman Cancer Center at Washington University and Barnes-Jewish Hospital

Hit Me with Your Best Shot (Public Affairs) --Michael Buller, Dana-Farber Cancer Center

Edgy Publications (Public Affairs)
--Mary Beth Gardiner, Howard Hughes Medical Institute
--Joel G. Lee, Vanderbilt University Medical Center

Managing Your Reputation
(Joint session with Public Affairs and Marketing)

Marketing, Media Planning in a New World

Gift Negotiating, Announcing & Stewarding Naming or Leadership Gifts
(Joint session with Public Affairs and NACCDO)
--Ellen Stifler, Johns Hopkins Kimmel Cancer Center
--Amy Mone, Johns Hopkins Kimmel Cancer Center
--Ann Carollo, UCSF Helen Diller Family Comprehensive Cancer Center
--Cynthia Floyd Manley, Vanderbilt-Ingram Cancer Center

Internet Strategies for Marketing Your Cancer Center
(Joint session with Public Affairs and Marketing)
--Alan Powell, The University of Texas, M.D. Anderson Cancer Center

...as development, public affairs and marketing professionals. The annual NACCDO/PAN meeting provides a unique opportunity to attend a meeting that is entirely cancer-focused and provides meaningful plenary and breakout sessions for professionals at NCI-designated or funded cancer centers.

 VIEW THE AGENDA

Topics include:
--Strategies for brand management
--Physician marketing
--Building reputation
--Major gift volunteer management
--Grateful patients
--Benchmarking

...and explore the city of brotherly love. Independence Hall and the Liberty Bell are just blocks away from the hotel. Planned conference outings at the National Constitution Canter and Philadelphia Museum of art (which includes Cézanne and Beyond exhibit).

Accomodations were provided by the Philadelphia Marriott Downtown.

For Sponsorship opportunities, contact:
NACCDO: Tricia Bruning at tbruning@upenn.edu.
Public Affairs and Marketing Network: Pam Perry at pperry@iupui.edu

Past Annual Meetings