roswellness connections(October 2011)

HealthFront:
Video Spotlight:
Audio Podcast:
Roswell Round-Up:
Events and Giving Opportunities:

Patient Voice:
Donor Impact:
Partners for a Cure

Thank you, our generous supporters and friends, for your continued dedication to our ongoing efforts in the fight against cancer. We appreciate your support through your donations and participation in fundraisers like The Ride For Roswell, Goin' Bald for Bucks, Team Cure Challenge, Carly's Club activities, The Paint Box Project and more! Feedback? Please email Giving@roswellpark.org or call 716-845-1038.

Healthfront

 
Recipes for Health: Bananarama Smoothie
This easy-to-prep smoothie is full of vitamins and calcium, and a great treat to share with kids!

Ingredients:
• 1 frozen banana
• 1/2 cup nonfat yogurt
• 1/2 cup fresh orange juice
• 1/4 cup blueberries, washed

Preparation:
Combine all ingredients in a blender and blend until smooth. Serves 1.

Video Spotlight

See What Happened When We Painted the Park Pink!
Did you miss our September 28 Paint the Park Pink event at Roswell Park? It was a lighthearted celebration for a serious topic: breast cancer awareness. Watch our video to see what you missed, and visit www.RoswellPark.org/GoPink to read other ways the community is helping to raise awareness and support for breast cancer research and patients.

If you or someone you know is has questions about breast cancer, call 1-877-ASK-RPCI (1-877-275-7724) for more information.

Audio Podcast

Back to School for Kids with Cancer
On this recent edition of Roswellness Radio, RPCI staff members and two moms of pediatric cancer survivors discuss the transition back to school after a child has been treated for cancer — what can families, schools, care teams and classmates do to help make that transition as comfortable and effective as possible?

Roswellness Radio airs every Sunday from 6:30 - 7 a.m. on WBEN 930 AM and 107.7 FM. Listen to past shows any time at www.roswellpark.org/roswellness.

Roswell RoundUp

RPCI Receives $4.5 Million for Tobacco Research
Will the new graphic health labels on cigarette packages keep youth from becoming addicted and help smokers quit? Does providing information about harmful and potentially harmful constituents in tobacco products deter use? What do consumers believe about health hazards from different tobacco products, and how do these beliefs affect use? Scientists at Roswell Park Cancer Institute (RPCI) will answer such questions as a research partner in the largest study to date of tobacco use in the United States. RPCI will receive $4.5 million over five years through a contract from the National Institute on Drug Abuse (NIDA) of the National Institutes of Health (NIH), in collaboration with the Center for Tobacco Products at the Food and Drug Administration (FDA).
AACR Releases Landmark Cancer Progress Report
Forty years after the National Cancer Act was signed into law, the American Association for Cancer Research has unveiled the AACR Cancer Progress Report 2011, a comprehensive educational tool designed to illustrate the progress and promise of cancer research. Past breakthroughs have resulted in new approaches that are transforming the prevention, detection, diagnosis and treatment of cancer and are ushering in a new era of personalized cancer medicine. The Report is also a call to action for the general public and for lawmakers to intensify their efforts in supporting cancer and biomedical research.

Marrano/Marc Equity Donates $100,000 through Raising the Roof
Many thanks to our friends at Marrano/Marc Equity, who recently presented a check of $100,000 for Roswell Park's planned Clinical Sciences Center. The funds were raised through the company's 2011 Raising the Roof campaign. Pediatric cancer patient Olivia Gonyea even helped decorate a home in the Marrano patio home that was sold to raise the funds.

Celebrate the Breath of Life with RPCI Thoracic Team
Lung cancer survivors, patients and their families are gathering for a Breath of Life Celebration on Saturday, November 5, from 9 am- noon in the Research Studies Center at Roswell Park. Brunch, music, and most importantly, stories about survivors from survivors. Come and be inspired as the RPCI Thoracic Cancer Team introduces people whose very breath becomes a reason to celebrate life. Registration is required before November 2 by calling 1-877-ASK-RPCI (1-877-275-7724) or by email at AskRPCI@RoswellPark.org.

Events and Giving Opportunities

Get in the Game for Hockey Fights Cancer
Do your part while you watch the Buffalo Sabres take on the Columbus Blue Jackets on Thursday, October 27! Before, during, or after the game, text CURE to 501501 and you'll instantly make a $5 donation to Roswell Park as part of the NHL's Hockey Fights Cancer campaign. It's just that easy, so don't forget to text early, text often and tell your friends! Message and data rates may apply.

Make a Difference Through Your Holiday Cards
The holiday season will be here soon! Have you checked out The Paint Box Project's Cancer Cures Collection?

This all-new collection of cards and gifts, each featuring artwork created by our pediatric patients and their families, debuted earlier this month. Thanks to a new partnership with Buffalo-based MOD-PAC, the collection features new products and cards, not only for the holiday season, but for weddings, parties and cancer awareness celebrations, like our breast cancer awareness line.

You can even customize most cards and gifts in the collection with a personalized message! Ordering is easy and secure online at www.PaintBoxProject.com. And if your friends and business contacts send holiday cards, please encourage them to send personalized cards from The Paint Box Project this year in support of Roswell Park!

Get Starstruck at All Star Night
Tickets are going fast for this year's All Star Night, presented by HSBC! Don't miss your chance to take part in this evening of old Hollywood glamor at the Buffalo Niagara Convention Center on November 12. All Star Night 2011 will feature live music, casino games and appearances by Olympian Steve Mesler and keynote speaker Blythe Danner. Call 716-845-8788 or visit www.AllStarNight.com to reserve your table, buy tickets and watch our preview video.

A Pink Drink to Support Roswell Park!
Heading to the Galleria Mall this month? Stop in to Jack Astor's before the end of October and purchase a Frozen Raspberry Twister! Jack Astor's will generously donate $1 to Roswell Park for each of these drinks sold.

Pay Tribute to Roswell Park's Therapy Dogs
Honor the memory of Monty, our first therapy dog, and all the therapy dogs who make a difference at RPCI, by making a donation to help fund a commemorative statue in RPCI's Kaminski Park. Visit giving.roswellpark.org/montystatue or call 716-845-8720 to donate or learn more.

Patient Voice

Greg Klubek
"Don't hesitate to make an appointment for a second opinion. It's your right to do that... I'm blessed to have a second opportunity at life. Dr. Guru gave me that."
After initial chemotherapy at a different hospital wasn't effective, Greg Klubek sought a second opinion for his bladder cancer at RPCI in 2010. Life is returning to normal now for Klubek, and he credits the work of RPCI's Dr. Khurshid Guru, a world leader in the field of robotic cystectomy who performed his surgery.

Donor Impact

Strengthening the Immune System's Ability to Fight Tumors
The immune system plays a key role in preventing and controlling the growth and spread of breast cancer, even after cancer has developed to an advanced stage. But cancer cells have several methods of weakening the immune system's efforts. Thanks to your donations, Dr. Kelvin Lee, the Jacobs Family Chair in Immunology at RPCI, is leading research that seeks to better understand what role naturally-occurring enzymes play in this process, with the goal of strengthening a patient's immune system so they can fight back more effectively.

Dr. Lee's research is focusing on a group of enzymes known as PKC beta II. Dr. Lee believes this research will find new ways of kick-starting the immune response and increasing the immune system's ability to destroy tumor cells.

"Using a patient's natural defenses is one of the most important ways of battling cancer," said Dr. Lee. "Thanks to the generosity of our donors, we are making new progress in understanding why the immune system of a cancer patient might be weakened by tumor cells, and what we can do to reverse that process."

If you’re concerned about your risk of breast cancer, call 1-800-ROSWELL (1-800-767-9355) or fill out our online Become a Patient form.

Partners for a Cure

The Pink Wall of Hope is Back, Thanks to Chef's and 97 Rock!
October's Breast Cancer Awareness Month has nearly ended, but you can continue to do your part to support breast cancer patients in Western New York.

Roswell Park has again partnered with Chef's Restaurant and 97 Rock on the Pink Wall of Hope campaign. Just make a donation of $25 and dedicate your gift to a loved one who has been touched by breast cancer, and we'll display their name on a brick on the Pink Wall outside Chef's in downtown Buffalo. Visit WallOfHope.org to purchase your brick today! Thank you to our friends at Chef's and 97 Rock for their ongoing dedication to support breast cancer research at Roswell Park.

The Pink Wall of Hope is part of RPCI's Pledge to Go Pink campaign. Check out more info at www.RoswellPark.org/GoPink.


Forty years after the National Cancer Act was signed into law, the American Association for Cancer Research has unveiled the AACR Cancer Progress Report 2011, a comprehensive educational tool designed to illustrate the progress and promise of cancer research. Past breakthroughs have resulted in new approaches that are transforming the prevention, detection, diagnosis and treatment of cancer and are ushering in a new era of personalized cancer medicine. The Report is also a call to action for the general public and for lawmakers to intensify their efforts in supporting cancer and biomedical research. Roswell Park has played a leading role in AACR's long history, which began in 1907.