roswellness connections(October 2010)

Video Spotlight:
Audio Podcast:
Roswell Round-Up:
Events and Giving Opportunities:
Patient Voice:
Donor Impact:
Business Partner of the Month

Many thanks to you, our generous supporters and friends, for your continued dedication to our ongoing efforts in the fight against cancer. We appreciate your support through your donations and participation in fundraisers like The Ride For Roswell, Goin' Bald for Bucks, Team Cure Challenge, Carly's Club activities, The Paint Box Project and more! Feedback? Please email or call 716-845-1038.



What's Your Breast Cancer Risk?
Some women face a higher-than-average risk for breast cancer due to their age, personal or family health history and other factors. In recognition of National Breast Cancer Month, women concerned that they may be at increased risk for the disease should call the Breast Cancer Risk Assessment and Prevention Program at Roswell Park Cancer Institute to learn if they meet the criteria to participate in the program. The criteria include, but are not limited to, the following:
  • More than two close relatives with breast cancer
  • A relative who was diagnosed with breast cancer at a young age
  • A family or personal history of a gene mutation or ovarian cancer
  • A personal history of an abnormal breast biopsy
Women who meet the criteria and are deemed above average risk will have access to a comprehensive breast cancer risk assessment, regular clinical breast exams, breast imaging, genetic counseling and testing, risk reduction strategies and clinical trials. "Our aim in providing this clinic is to meet the unique needs of women at high risk for breast cancer," says Swati Kulkarni, MD, FACS, Director, Breast Cancer Risk Assessment & Prevention Program at Roswell Park Cancer Institute. This program is generously funded by the Buffalo Sabres Alumni Association. Don't forget to check out RPCI's tip sheet to learn more about breast cancer prevention, symptoms and treatment.
Too Many Skip Cancer Screenings
The rate of people getting screened for breast and colorectal cancer is getting there, but not yet high enough, according to reports from the Centers for Disease Control and Prevention (CDC). When it comes to these cancers—breast and colon—respectively, the second-leading cause of cancer death among women and the second-leading cause of cancer death overall, evidence shows that getting mammograms and colonoscopies saves lives. Not getting them means thousands are dying needlessly. The reports found that just over 81 percent of women were getting mammograms and about 63 percent of people had a colonoscopy as was recommended for their age group, leaving about 7 million women and 22 million Americans skipping these life-saving tests.

Video Spotlight

Where Else But Roswell?Where Else But Roswell?
Check out Roswell Park's latest awareness campaign, featuring Dr. Boris Kuvshinoff, Associate Professor, Division of Gastrointestinal Surgery in the Department of Surgical Oncology. Dr. Kuvshinoff shares the importance of RPCI's team-based approach to care, and what that means for patients.

Audio Podcast

Mike Robitaille When You Hear You Have Prostate Cancer—What's Next?
Former Buffalo Sabre Mike Robitaille shares an important message about prostate cancer and why patients should explore all their treatment options with their physicians.

Roswell RoundUp

Learn Why It's Important to "Double Check"
Join the experts at the Roswellness Breast Cancer Expo for the launch of the Double Check empowerment initiative. Whether you are at high risk, recently diagnosed or a breast cancer survivor, everyone should "check... and double check" when it comes to breast cancer. The Expo, October 16 and 17 at the Walden Galleria Mall, will offer tips on knowing your risk level, a chance to meet doctors, find support and network. Or learn more about Double Check in this newsletter.
Mike RobitailleRPCI's Mohler Testifies in Lockerbie Bomber Case
Last year, convicted Lockerbie bomber Abdelbaset al-Megrahi was released from prison for reasons relating to his prostate cancer diagnosis. On September 29, James Mohler, MD, Associate Director and Senior Vice-President for Translational Research and Chair of the Department of Urology at RPCI, testified as a medical expert at a U.S. Senate Committee on Foreign Relations hearing. The hearing focused on a Scottish court's decision last year to release al-Megrahi. View video of Dr. Mohler's testimony citing why the prisoner should not have been released.
97 Rock's Wall of Hope Supports Breast Cancer Patients Brick-by-Brick
Staff from Citadel Broadcasting's 97 Rock, WGRF 96.9 FM, created a Wall of Hope by painting an outer wall at one of Buffalo's best-known eateries, Chef's Restaurant, pink in tribute to breast cancer fighters and survivors.
Area residents and businesses can sponsor a brick in the Wall of Hope by making a $25 donation toward breast cancer research at RPCI. Your brick will be painted with the name of a person who has fought or is still fighting breast cancer. Use this online form to donate throughout the month of October.

Events and Giving Opportunities

Paint Box Project 2010-2011Send a Message of Hope with The Paint Box Project
The holidays will be here before you know it—get started today and send a message of hope by purchasing cards and gifts from The Paint Box Project! Browse 14 brand-new card designs, plus fresh merchandise options including chocolates, gifts for the home, office and more! Products from The Paint Box Project feature artwork created or inspired by RPCI's pediatric patients and their families. Get started at today! The Paint Box Project is generously presented by Upstate Pharmacy.
Herd about BuffaloThe Herd is Stampeding Back!
To celebrate the 10th anniversary of Herd About Buffalo, one of the city's most popular public art programs, the Herd is coming back! Fifty brand-new mini buffalos, featuring designs created by local artists, will be auctioned to support Roswell Park Cancer Institute.
Buffalos will be available in an online auction and in silent and live auctions at All Star Night on November 13. And don't forget to become a fan of the Herd on Facebook!
Buffalo Sabres Alumni Fall Wine Festival
An evening with Sabres alumni, local wines and food from some of the area's best restaurants—what could be better? Reserve your tickets today for November 12's Buffalo Sabres Alumni Fall Wine Festival, held from 6:30 pm – 11 pm at HSBC Arena. Proceeds support Roswell Park's breast cancer programs. Call 716-845-8788 to reserve tickets or learn more.

Patient Voice

RaQuan with his Paint Box holiday cardRa'Quan, age 13
Ra'Quan always thought he was an athlete, not an artist. The young man had dreams of making it big on the football field, but when he was diagnosed with a bone tumor in 2009, everything changed.
"We were just floored when we heard the diagnosis," said Ra'Quan's mom, Angela. "It took him awhile to adjust to the news. And having to miss school and not play football was really difficult for him."
Ra'Quan, age 13, is now a pediatric cancer survivor and artist with The Paint Box Project. Ra'Quan created the design for this year's "Silent Night, Holy Night" card. Read more of his inspiring story...

Donor Impact

At Your Service!
Guest Hospitality Program Takes Wing Thanks to Your Gifts
Roswell Park is known for trying to make a difficult time for a new patient easier through programs such as Patient Education and our Patient Navigator programs.
To further expand upon these efforts for all patients, the Volunteer Services office in conjunction with Patient Education has started a Guest Hospitality program. The new program is funded in-part by a $42,000 Quality-of-Life grant provided by Roswell Park donations and Gift Shop proceeds.
There are 2 phases to this program...
One phase is calling new patients from out of town making sure that they are prepared to see the doctor when they arrive and then further assisting these patients with hospitality services as needed (local hotels, restaurants, etc.).
You'll notice the new desk at the front of the Institute manned by a smiling volunteer each day. This is the second phase of this program called the "blue coats."  These blue coats are volunteers ready to assist any patient when they walk through the doors of Roswell by escorting them to their destination within the hospital. Blue coat volunteers also can stay with a patient if needed and help identify resources to address their concerns.
"We began the ‘blue coats' program on September 7," said Debra Miga, Assistant Coordinator, Volunteer Services. "Currently we have six volunteers who rotate shifts at the Guest Hospitality desk Monday through Friday. The feedback we've been getting is great from patients and families who truly appreciate this personal touch."

Business Partner of the Month

Coca-Cola Bottling Company of BuffaloCoca-Cola Bottling Company of Buffalo
Refreshing Partnership Brings Comfort To Patients
When you drink a Coke this winter, you can help support Roswell Park. Coca-Cola Bottling Company of Buffalo will launch a three-month promotion from December through February in which a portion of sales from all two-liter bottles of Coke sold within their Western New York territory will benefit a new inpatient "Room Service" nutrition program. Coke has the support of all local retail stores in WNY but also has the support of signature retail partner Tops Markets, who will help bring community awareness to the campaign by offering snowflake-themed displays and messaging to their Bonus Card members.
Additionally, Coca-Cola (Roswell Park's exclusive beverage partner)has pledged to donate product for all Roswell Park fundraising events throughout the year, and has committed to a minimum of a $150,000 donation over three years for the Room Service program.
Coca-Cola also connected Roswell with The Great Pumpkin Farm Festival to run a pin-up card donation program for six weeks until October 22nd and encouraged over 115 Subway locations to take part.
Watch video of Peter Benzino, Vice President and General Manager of Coca-Cola Bottling Co. of Buffalo, describing his company's partnership with Roswell.