roswellness connections(February 2010)

Video Spotlight:
Roswell Round-Up:
Events and Giving Opportunities:
Donor Impact:
Business Partner of the Month

Many thanks to you, our generous supporters and friends, for your continued dedication to our ongoing efforts in the fight against cancer. We appreciate your support through your donations and participation in fundraisers like The Ride For Roswell, Goin' Bald for Bucks, Team Cure Challenge, Carly's Club activities, The Paint Box Project and more! Feedback? Please email or call 716-845-1038.



Fake-and-Bake "Tan" Won’t Save Your Skin
If you’re heading to sunnier climates for Spring Break, don’t forget to pack plenty of high-SPF sunscreen. Although hitting a tanning salon for a pre-vacation “base” tan may be tempting, it will only do harm. “By definition, the tanning process causes DNA damage in the skin that can lead to skin cancer,” explains Nathalie Zeitouni, MD, Interim Chair of Dermatology at Roswell Park Cancer Institute. “We live in a society that glorifies a tanned glow, but that look can be harmful and unhealthy.”


Recent findings by the International Agency for Research on Cancer concluded that tanning devices that emit UV radiation were even more dangerous than previously believed, and moved the devices into the highest cancer-risk category. Now the U.S. Food and Drug Administration plans to consider new warning labels on tanning devices that will strengthen the warnings about skin cancer and permanent eye damage, and make the warnings easier to read and understand.

In addition, the American Academy of Dermatology urges the FDA to:

  • Prevent minors from using tanning devices.
  • Require a Surgeon General’s warning on tanning devices.
  • Ban tanning devices and facilities from using such advertising claims as “safe,” “safe tanning,” “no harmful rays,” “no harmful effects,” and similar language.

Roswell Park/UB partnershipRoswell Park/U.B. Team Up to Strengthen Clinical Training for Nurses
A pioneering approach to clinical training for nursing students is now underway at Roswell Park Cancer Institute. In collaboration with the University at Buffalo School of Nursing, Roswell Park has launched a new program called a Dedicated Educational Unit (DEU), in which specially trained hospital-based nurses act as staff clinical instructors for just two student nurses, rather than the traditional number of eight. With a lower staff-to-student ratio, instructors can better share their clinical knowledge and expertise, while students receive more individual attention and instruction in each hospital specialty unit.


The opportunity for stronger one-on-one interaction with their instructors enables nursing students to further sharpen their bedside critical-thinking skills. At the same time, the novel teaching approach helps Roswell Park provide patients with a higher level of care in the face of a continued nursing shortage. “By participating with the University at Buffalo, Roswell Park will benefit from being able to retain our most talented nurses and recruit new ones,” says Maureen Kelly, RN, MS, OCN, Roswell Park’s Vice President of Patient Care Services and Chief Nursing Officer. “As a result, our patients will continue to receive the best nursing care.” Pictured: a recent ribbon-cutting of the DEU celebrated this new partnership.


It’s Almost March: Time to Think About a Colonoscopy?
When colorectal cancer is discovered in the early stages, the chance of a cure is nearly 90%—and a screening colonoscopy is a major key to early detection. Next month is Colorectal Cancer Awareness Month, so take care of yourself by visiting the Roswell Park website. Roswell Park’s handy tip sheet will help you understand your risk of colorectal cancer and give you the facts you need about screening colonoscopy.


What’s it all about? During a colonoscopy, a gastroenterologist or colorectal surgeon uses a special camera to examine the colon lining for abnormal areas, called polyps or lesions. If any abnormal areas are found, they can be removed during the same procedure to prevent them from becoming cancerous.


When you make an appointment for a colonoscopy, you’ll be given specific instructions for “colon prep,” which you’ll need to follow the day before the colonoscopy, to thoroughly clear the waste from your colon. Follow the instructions carefully, because abnormal areas can be hidden by any waste matter left behind—and, undetected, such growths can develop into colorectal cancer. Colon prep may include:

  • Following a liquid diet
  • Taking strong laxatives prescribed by your doctor
  • Drinking a specific amount of fluid
  • Having an enema

Follow your doctor’s instructions to the letter so no waste matter is left behind. Keep in mind that if you don’t do it right the first time, you’ll be turned away and will have to go through the prep all over again.


Screening colonoscopy is one of your best safeguards against cancer. To schedule a screening colonoscopy at Roswell Park, call 1-800-ROSWELL (1-800-767-9355).


Video Spotlight

Jason DeruloHip-Hop Star's Advice: Have a Heart—Go Bald!
Pop star Jason Derulo shares why he's goin' bald for Roswell Park Cancer Institute—and why you should too. Read more about Goin' Bald for Bucks below or register today at


Roswell RoundUp

Roswell Park CEO Issues Challenge: Go Bald for Bucks with Me!
Goin' BaldDr. Donald Trump, President and CEO of Roswell Park, is taking a very visible stand on March 3 in the fight against cancer, having his mustache and hair shaved to honor cancer patients.


At the Team Roswell Goin’ Bald for Bucks kickoff, Dr. Trump will join several Roswell Park faculty and staff in facing the clippers. Trump had issued a $15,000 challenge to his staff that he would shave his head for the cause if the goal was reached. Inspired by the prospect of a bald president, Team Roswell achieved and surpassed its goal a week ahead of schedule—raising over $20,000! Patient Kathleen Hogan will represent Roswell's patients in making the first trim of Dr. Trump's hair. All funds raised will benefit cancer research and patient care programs at RPCI.


Dr. GelmanGelman Named Chair, Department of Cancer Genetics
After a nationwide search, RPCI recently announced that Irwin Gelman, PhD, has been appointed the John and Santa Palisano Endowed Chair in Cancer Genetics. Dr. Gelman has been with RPCI since 2003. His research focuses on therapies to target prostate cancer, and his work has appeared in more than 50 journals and periodicals. Learn more about Dr. Gelman’s accomplishments in the field and his goals for the Department of Cancer Genetics.


Stop Targeting Kids: Special Report Highlights Tobacco Industry’s Worst Tactics
Tobacco prodcutsThe tobacco industry has a history of using shady tactics to target children and other vulnerable consumers—but how can we encourage kids to say no? Join us on March 8 for a community screening of a special report by WIVB-TV's Dr. Peter Ostrow entitled Stop Targeting Kids. The screening will be held from 6:30 pm - 8:30 pm at the Smith Theatre, 658 Main Street in Buffalo.


After the viewing, a panel of "Who's Who" in tobacco control and community leaders will offer insights into an issue that has an impact on parents, teachers, students and more. For more information, contact Deb Pettibone at 716-845-4919 or email


Events and Giving Opportunities

The Ride Spins eventStart Spinning for Roswell Park
Finding yourself in a fitness slump thanks to the snow and cold? Break out at The Ride Spinning® Event, a training and fundraising event to benefit The Ride For Roswell.


The Ride Spinning® Event will be held on March 13 at select Buffalo Athletic Club and World Gym locations throughout Western New York. Choose from 1-4 hour indoor cycling events, or gather up your friends and participate as a relay team.


To sign up or learn more about how you can do your part in support of cancer research while improving your personal fitness, visit The Ride Spinning® Event page today!
SPIN®, Spinner®, Spinning® and the Spinning logo, are registered trademarks that are owned and used under exclusive license by Mad Dogg Athletics, Inc.


Ride For Roswell Registration is Now OpenTake on the Buffalo Marathon with Team Cure Challenge
Speaking of physical fitness—if running is more your speed, sign up now for the Buffalo Marathon with Team Cure Challenge. Or, if you want to go a little easier on your running shoes, register for the TOPS 5K, a family-friendly event set for August in Williamsville, NY.


Exciting Team Cure Challenge events are held throughout the year and across the country, so find your event today at


Double the Impact of Your Gift Today
Thanks to a generous family, formerly of Western New York and now residing in Florida, now there’s a guaranteed way for donors to double their charitable giving to Roswell Park Cancer Institute and do twice as much to help in the fight against cancer. Between now and March 31, 2010, your donations to Roswell Park will be matched up to $100,000 through a matching grant from donors Dick and Pat Fors.


Visit today to make your gift, or call 716-845-4444 and mention the Matching Gift Challenge. This matching gift opportunity applies only to gifts made toward this campaign and not toward other events or campaigns such as The Ride For Roswell or Goin’ Bald for Bucks.


Donor Impact

Expanding the Art of Medicine
Artists in ResidenceSelf-expression helps us feel more alive, spontaneous and in control. It’s no wonder, then, that creative outlets can be therapeutic for people battling cancer. The Artist-in-Residence Program, part of the Arts in Healthcare Initiative of the University at Buffalo’s Center for the Arts, has been playing a supporting role in patient care at Roswell Park since September 2008. The program brings musicians, storytellers, painters and others to work with patients as they undergo treatment. Read more about how this innovative donor-funded program helps patients and their families.


Business Partner of the Month

Sahlen's Packing CompanySahlen's
Sahlen’s Packing Company has made generosity and compassion a company tradition, continually demonstrating their dedication to supporting the critical research and patient care programs at Roswell Park. Sahlen's support is evident at events like The Ride For Roswell, where the company has provided crucial sponsorship for years, and in the Perennial Welcoming Garden on the Roswell Park campus, supported by Sahlen’s to help provide a peaceful and relaxing space for patients and their families to enjoy.


Most recently, company owner Joe Sahlen put a new twist on fundraising when he donated a vintage Chevy Impala to be raffled off in support of Roswell Park, an initiative that raised more than $17,000 for cancer research and patient care programs.

Sahlen’s has also established three endowed funds at Roswell Park, in support of breast, gynecologic and general cancer research. These are just a few examples of the remarkable dedication the company has shown toward RPCI and its patients.